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Effective solutions in Intellectual Property in Latin America

The experience of Juan Pedro van Hasselt in the field of intellectual property started when he was Senior Counsel for The Procter & Gamble Company, where he managed around +9,000 trademarks throughout Latin America.

He served as Justice of the Tribunal of the Patent and Trademark Office (INDECOPI), deciding on cases of competition, consumer protection and patents and trademarks. Some of the decisions he issued as Justice remain as jurisprudence until today.

Currently he is a member of the Advisory Council of INDECOPI

Actions taken

Similarly, after months of investigation, he raided an internet seller of counterfeit clothes. His interview appeared at Noticias ATV, since the news about the raid had a national impact.

We have discovered counterfeit activity moving illegal merchandise mainly from Peru to Ecuador, Colombia, Argentina and Chile.

Professional experience and memberships

Graduated attorney from Pontificia Universidad Católica del Perú
Master of Comparative Law (American Practice) from George Washington University
Chief Compliance, Risk and Corporate Governance Officer from Centrum PUCP
Admitted to the Lima, Peru Bar
Admitted to the DC Bar, District of Columbia, U.S. of America
Member of the Interamerican Association of Intellectual Property
Member of the International Trademark Association

Other positions he led

Legal Director and Secretary of the Board of TIM Perú (now Claro)
National Mandatary of Continental Airlines (now United Airlines)
Chief Legal Officer, Secretary of the Board of Directors and Deputy Representative to the Lima Stock Exchange Superintendency at Corporación Aceros Arequipa S.A.

Some of the testimonies from our clients

«I had the pleasure of working with Juan Pedro van Hasselt in the first expansion project for US Continental Airlines in 1995 and several since then.

We relied on Juan Pedro as our head lawyer to advise us and the topics we covered were legal parameters and also commercials. It was a great success business operation for Continental.

I truly believe we owe part of our success in Perú to Juan Pedro».


Abby Bried

Assistant General Counsel – International
United Airlines

«Mr. van Hasselt distinguished himself at Procter & Gamble for his strong legal skills, acute criteria and judgement and good understanding of his client business needs and external environment. Through this he earned the trust and respect of his managers and colleagues, including myself».


Juan Carlos Camargo

Latin America General Counsel and Director
Procter & Gamble

«We have been co-operating with Mr. J.P. van Hasselt since 2000 in the fields of intellectual property, product piracy, licencing, IP-related agreements and company law.

In our experience we have always found Mr. van Hasselt to be prompt in reaction and totally dependable in all procedures. His legal assessments are accurate, thorough and have effectively solved the legal issues that have arisen in Peru».


Detmar Shäfer/Brenda Rüping

Legal Counsel/Trademarks
Pelikan AG

«Juan Pedro’s advices are appreciated for their accurateness and completeness and Juan Pedro is very intellectually creative to find the best solutions for our clients.

If you are looking for a trustworthy and friendly attorney, we can highly recommend you Juan Pedro».


Ingrid Mennens

Managing Director and IP Consultant
Novagraaf Belgium SA/NV

«I would like to take an opportunity to offer a formal recommendation for our appreciated colleague Juan Pedro van Hasselt.

We have worked with Juan Pedro as his associate in Ecuador and vise versa, and we have learned that he is a hard working, ethic and conscientious attorney. He consistently delivers high quality work, makes extra effort to ensure projects are completed on time and assists us at every opportunity.

Juan Pedro is a lead contributor to our Firm. Furthermore, he regularly assumes responsibility for key projects and sees them to completion with excellent results.

If you are looking for a trustworthy, reliable and exceptionally talented attorney, I highly recommend Juan Pedro».


Cecilia Falconi Pérez

Managing Partner
Falconi Puig Abogados

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